Scar Bealey doesn’t worry too much about sponsorships, and really doesn’t go out of his way to find any sponsorship opportunities either. There’s nothing out there that Scar NEEDS to endorse, even though he does love certain brands of things. Scar feels he makes more than enough money right now playing hockey, and with his focus squarely on helping the St. Louis Scarecrows win in the playoffs, closely followed by making the SHL with the New Orleans Specters next season, anything that would take away from that focus just isn’t important enough to him. Of course, if any local establishments reach out to Scar or his agent about Scar doing a commercial or doing a photo shoot with their product, he’ll listen to them, since he’s honored that a business would think that having people know that Scar Bealey likes whatever they produce would make the public want whatever it is more. Scar also won’t sponsor anything that he doesn’t use himself, eat himself, or like himself. He has to actually like it to sponsor it. (176)