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The world of advertising and being a brand ambassador is a fully foreign concept to our favorite time traveling highlander. Media and consumer goods were kind of limited in that day, and the idea of endorsing a product, or buying a product based on endorsement is a wild and bizarre concept for Jamie. He has steadfastly refused to get involved during his time in Carolina, not signing an agent and avoiding contact with businesses looking to reach out to him. This has changed recently as he's made it to Montreal for a stint, as he's realizing the reach and promotion from these advertisements are potentially a key way of gathering resources and finding out what has happened to his wife. Reluctantly, Jamie has begun to work with some companies recommended to him by management, and it has been a hard adjustment having to see one's own face peering back at them through the canvas of a billboard.