While Sonja does not actively look for sponsors, she is not dumb to refuse a good offer when she sees one. Of course that being said, she prefers to only accept sponsors who can either push her career forward or are already well known in the sports industry. After all the Norwegian is quite the old-school when it comes to how she spends her everyday life both outside and inside the ring. So for her to accept a zany company that is not even related to at least sports in general let alone hockey is like going against the very core of her personality. Of course that mentality has it's downsides as it limits her possibilities at a new sponsorship deal but at the end of the day, she just prefers to deal with sponsors who are able to help her advance her career. Sure on the short term it might hurt her but on the long term it will benifit her immensely.

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