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Jack Booth doesn’t really go out of his way to look for sponsorship's. That’s something his agent handles most of the time. It’s nice because it lets him stay focused on hockey without worrying too much about the business side of things. But when it comes to choosing brands, he definitely has a say. Growing up, Booth always had CCM sticks in his hands, so when the chance came to partner with them, it just made sense.  He’s tried other brands like Warrior, but CCM has always worked better for him, so he was excited to get that opportunity. He doesn’t like to jump into sponsorship's just for the sake of it, though. He wants to work with companies he believes in and that align with what he already uses on the ice. His agent is great at finding the right deals, so he trusts them to bring options that fit his style.

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