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Leonard Wood is not the star player on the Philadelphia Forge so his time in the spotlight is kept at minimum. However, Wood is okay with that. It allows himself to focus on the game with less scrutiny that comes with the expectation to put up big points. The media typically swarms players like Tony Soprano, Cale Salad, or BASE PACK. But not Leonard Wood, he sits back and focuses on his game. But when he does answer questions by the media in press conferences, he is naturally professional in his demeanor. He takes his time to answer the questions thoughtfully and with consideration for the team and fans. The result is hopefully an informative story in the Philadelphia Inquirer for their subscribed readers. And his primary sponsorship opportunities are in the Madison, WI market. There, in Madison, he is a beloved hometown hero. Not many from there play in the professional league so he is embraced. This makes him a trusted voice for sponsorships back home.