Written Option 2: 

In reference to the ‘what if’ I wrote some time ago about Walbilly Koala, where he became a mean trash reality TV star, I think Walbilly would really enjoy talking to the media and being central to Carolina Kraken’s marketing campaigns.
 
While not nearly as snobby as he would be in that alternate reality, Walbilly Koala would portray himself as a loveable little bugger with mischievous tendencies and adoration for food. Because food is what made the koala sentient, most prospect sponsorships would be centered around food. If White Castle (the origin place of the animal-awakening food) sponsored Carolina Kraken because of Walbilly, he’d be ecstatic.

People associate koalas with eucalyptus and laziness, which is why Walbilly would be quite newsworthy and easy to market around- because he is the opposite of that. He’s rowdy, active, and mostly carnivorous! Not only that, but he is a solid rookie who was even nominated for the most underrated player!