Peyton is a big part of the marketing campaign, he is the Hollywood star after all, he is the one that is tasked with being a bit of the media star for the franchise. He’s not only promoting himself but the team by extension. The Highlanders themselves have been able to ink some deals over the past few seasons due to this. He doesn’t just speak to media but he commands it. The photoshoots and videos that are posted to the team’s social media. Peyton is a natural in situations that involve the media. Perhaps when his career is said and done he could be some life coach or something. From the movie set to the ice there’s certainly a unique skill set for his traits. He’s a lot like a David Beckham in his sport. It’s truly an oddity for an ice hockey player of all things to be such a media starlet but he seems to thrive in every second of it