Billy Herrington handles the media spotlight with a mix of charm and confidence. Being a veteran in the SHL, he knows that addressing the press and being a part of marketing campaigns is part of the job, and he doesn’t shy away from it. In fact, he often thrives in these situations, using them as an opportunity to engage with fans and increase his presence both within the league and beyond. For his team, the Atlanta Inferno, Billy is a key figure in their marketing campaigns. His charisma and larger-than-life personality make him a natural fit for promotional spots, and the team often features him in ads, social media campaigns, and community outreach programs. Whether it’s posing for billboards or showing up for fan meet-and-greets, Billy embraces the role as one of the faces of the franchise. When it comes to addressing the media, Billy tends to enjoy the process more than most players. He’s not one to shy away from reporters' questions, and he often gives thoughtful, sometimes humorous answers. He understands the importance of building his brand off the ice, and he uses these opportunities to connect with fans and potential sponsors. While some players prefer to get through interviews with as few words as possible, Billy is more likely to crack a joke or give a memorable quote, knowing that it’ll make headlines. He doesn’t go overboard, but he finds a balance between professionalism and personality. For Billy, the media isn’t just a chore, it’s a platform. He knows the value of staying in the spotlight, whether for sponsorship deals, team promotion, or simply maintaining his status as a well-known name in the SHL. It’s all part of his approach to making the most of his career on and off the ice.