The Toronto North Stars might host a live-streamed 'Signing Day' on YouTube, where they introduce each new signing or hire with a highlight reel showcasing their best moments, followed by a live chat with the player. They could also drop teaser trailers before the event to hint at new additions, along with a special episode of SHL Tonight that goes deeper into the latest signings, discussing how they fit into the team and what fans can look forward to. This event would let fans comment live, ask questions, and connect with the new players, making the whole signing process more interactive and exciting. It would ramp up fan enthusiasm while keeping everything professional and engaging in the SHL and SMJHL scenes. As Ethan Shadow switches from the San Diego Tidals to the Toronto North Stars next season, this could be a fantastic way for him to make a memorable introduction, showcasing his talent to fans and the organization. It blends live interaction, content creation, and fan participation, keeping the team's off-ice engagement lively and fun.