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S82 mPT #3: Branded for Success? Due: Sunday, May 11th @ 11:59 PM PST

Madison Valkyries, of course. I am a mythology nerd as a subsection of my fascination with history, so bringing in these norse warriors as a brand is a plus to me. I'm fascinated to know what inspired the Cincinnati Six name though.

The Valkaries has a color scheme that instantly makes it better than everyone else. Now if only a certain other team would bring the color scheme back...

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Because PT unfortunately does not link to all of the branding which wouldve been nice for those who actually touch grass. Let me provide them for the last minute mPT people to make your lives easier

Denver Glacier Guardians
Nashville Sound
Madison Valkyries
Cincinnati Six

I think they are all unique in their own ways which I enjoy. It is nice to see new colors, color combos, etc in the league as well as brand new places. Denver I overall really enjoy the logo but the colors are CHEFS KISS. I think Rashford did an amazing job bringing in a color combo that overall flows very nice together and is unique. I know people have issues with the name but important to mention that QCC ad TBB also have equally long names but in the end. I am obsessed with Rash's branding and one of my favs.

Nashville Sound, I love the idea of a team in Tennessee but in particular, in Nashville. The cat is super cute and overall Ace did an amazing job with the logo and the way it looks with the colors chosen. It looks very sleek and a fresh new look for the league.

Madison has PURPLE and I love PURPLE!!! What HFFO did for branding was very unique and while I do not know hockey, this would never be a branding that I could come up with in a million years and I like that. To put it in a state like Wisconsin (which i forget that state exists) really brings in a new place that many may not think of. Madison is for sure the cutest logo which I like.

Cincinnati finally brings OHIO to the league!! Its insane that it took this long to have an Ohio team but I am thrilled that Sve7en did this. Out of all the branding, this is probably the most unique with not having some living presence as the logo or within the branding. Colors are classic and you cant go wrong with them and I may have bias but also in the top of my favorites 

Overall, I think all the GM's did a great job on their brandings, staying true to themselves, bringing uniqueness and really meeting what the league was missing.

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my favorite branding of the new teams is the valkyries and i just love it oh so much. I honestly think it might be one of my favorite brandings in the whole league.

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The Nashville sound have one of the better brandings of the 4 new expansion teams. The logo is good and relates to the city in a way that defined the city.

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I'm definitely liking the Madison Valkyries the most out of all of them, their color and aesthetic are the best followed by the guardians. Having another cat or Ohio team isn't for me but I do like both logos

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I honestly haven’t even seen any of the branding, but my favorite would be if any team has yellow and/or green as their team colors. So hopefully of them does.

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The Nashville Sound has my favorite branding. I just feel like the idea of the fans making some noise, something that all franchises try to get their fans to do, being built into the brand is good.

I think the Cincinnati Six has really nice branding. The red with the light blue is a really good combination. It’s a classic Quebec Nordiques look.

Gnome Dab Gnome Dab Gnome Dab Gnome Dab Gnome Dab Gnome Dab Gnome Dab
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Sigs by Me, Merica, High Stick King, Rum_Ham, Jess, vulfzilla, enigmatic, and Carpy
Stampede  Kraken
❤!! RIP to the big homies 701 and Mac !!❤

I really like the Valkyries its probably like my favorite mascot aspect as I love any kind of mythological or historical mascots that are represented. Kind of like the Titans, Olympians, etc

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I think that I really enjoy a lot of the colour schemes that people chose and I also love the word logos and alternates that came out, I think maybe that's just what I'm into more but those categories for each logo are great

I have a soft spot for the Valkyrie, as (I believe) it's a nod to the ZCHL team of the same name. Bronze Bonsai forever!

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Denver Glacier Guardians are the best of the expansion brandings. I know some say Glacier Guardians don’t roll off the tongue, but I think it does and overall the branding is pretty nice.


I think my favorite overall new branding with the pending SHL expansion is the Madison Valkyries. This is entirely based around their color scheme and how it makes me think of the Mighty Ducks of Anaheim.

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Outlungus   Usa Monarchs  Grizzlies  

I couldn’t possibly pick one out of the 4 as they’re all pretty interesting and unique. Overall great job from all the ones who submitted.

Xavier Beausoleil
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Weight : 236lbs
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