Kaarlo Kekkonen will be launching a luxury concierge service for the elite residents of Dallas, Texas. The service will be based around an app that customers will pay $20 to download, before they then pay a further monthly membership of $100 to use the app. There will then be further opportunities for users to spend money within the app on the products that they want. The app is aimed at the elite socialites of the 18-30 age group, and will give them the opportunity to purchase tickets to exclusive events, access to unique experiences and anything else that they could want. As a professional athlete in the city, he is seen as an aspirational figure and the perfect person to launch this type of venture. Although this might sound like a scam, Kaarlo is very quick to point out that the app is not a scam and provides great opportunities for its users at a cost that makes sense. It's also understood that a 50% charge is added to all in-app purchases to really make sure they can cover their costs and then some. Given that Kaarlo has taken the minimum contract each season in the league, it isn't surprising that this is what he's having to resort to in order to make some cash.