Raivo Helminen is the new face of SFM or Skirts For Men. The company aims to bring back the good old days when it was normal for men to wear skirts. The company makes all types of skirts from long to short and from different materials, sustainability is one of the main themes for SFM. According to the spokesperson of the company, hiring Raivo made sense since he has a unique style and he is not afraid to think outside of the box when picking his outfits. The spokesperson mentioned how Helminen and his growing Instagram following was the reason how they heard about him.

The fine details of the collaboration have not been published just yet, but many speculate whether its just another typical marketing scheme where Raivo wears SFM clothing and promotes the brand on his Instagram? SFM however has a membership drive going on in their site, which suggests that Raivo could potentially play a part in the efforts to bring customers into the SFM family. Typically such events include a discount of x% if the new users join or x% discounts on changing products during each month as long as the customer stays as a member, but we can only speculate at this point.

Raivo Helminen has not commented on the news yet, but Helminen's agent released the following statement via Twitter a few hours ago:

SFM? Yes, it's happening, its about time males all over the world have the freedom to wear something else than pants and shots. #SFM#RH