There's a new sock company in town, and they've partnered with Quebec's favourite two-way forward, Kev Kevens. This company is making the world's softest socks and wants to make a commercial featuring Kevens displaying his elite shot-blocking abilities while wearing these socks with no skates or guards to prove just how soft they are. After making sure he isn't actually going to block shots without protection (it's all just movie magic), Kevens signs a deal to be the face of the new product: Kev Kevens' Super Soft Socks! After wearing the socks for the commercial, Kevens realizes just how great the product he's endorsing is, and decides to hold a giveaway at QCC's next home game. After throwing some fresh new pairs of super soft socks to the fans, the popularity of the product grows, and Kev Kevens becomes a household name, not for his hockey playing, but for his status as the face for the world's #1 sock brand.