Phineas Gold was approached this past year by a company looking to improve the image of their dog food brand. Having seen his past cooking shows where Phineas incorporated his siberian husky into the very image of the show. Even though his cooking with Phineas and Ice podcast was eventually discontinued due to not being the right time to focus on cooking (or dogs), it was brought to the attention of "Doggy Done Right". DDR reached out to Phineas if they could take a photo shoot of him and his dog doing things that normal dog owners would do. Phineas is willing to anything for his pup, so when they threw in a life time supply of their premo dog food, Phineas could not resist. While admittedly it is Ice that has become the face of the brand, Phineas gets to show up in the commercials from time to time. Since joining the marketing, it must be working as the dog food brand has shown a remarkable uptick in their sales prices in the middle aged male and teenage female demographics.