Sven has recently partnered with the American Bourbon Association to develop a monthly subscription service called “Sven’s Private Stock”. Sven’s Private Stock will be a monthly delivery service of bottles of bourbon curated by Sven personally. Given Sven’s love for drinking good whiskey, it was a natural fit for him to be the face of this new offering and for Sven to personally select each bottle. Sven would never choose a bottle he hasn’t had a lot of experience with, so recently he has been drinking a ton of whiskey to make his monthly pick. This has lined up well with San Francisco’s down, rebuilding season as there is no pressure for Sven to perform well. Sven shows up each night hungover, having woken up only hours before, and opponents have started chirping him for smelling like booze when he starts sweating on the ice. That seems irrelevant, however, as Sven’s Private Stock is quickly becoming a more profitable endeavor than playing in the SHL.