James Kimanje has been sponsored for ages back in his home country of Uganda. One of the largest shoe companies in the country has had him as their athletic footwear sponsor for nearly 5 years now, but James has finally gotten an offer to be the sponsor of a new up and coming roller blade company called Rick N' Roll. Rick N' Roll sells custom sport roller skates for competitive roller derby players as well as the casual skater. James was able to land the sponsorship because of his sponsorship in Uganda, and in fact was able to get that Ugandan company bought out by Rick N' Roll, who will be building a factory in Uganda to help bring their products to Africa. James' sponsorship also includes a pair of roller blades that he custom designs each week, and the company has agreed to build ice skates to his specifications as well. The skates will be customized as the roller blades, and will be available for any other player to use as well.