What do you think of when someone says there are from the Ukraine? It seems many Canadian and American companies have offered for him to sponsor authentic Ukrainian products like perogies, or wodka. These were fine and dandy, any good, young man would be advised to take on their first sponsorships and Ruslan's Agent advised as such. However Ruslan's last name is Zaporozhets. So having the company send an offer from back in the Ukraine, in conjunction with sponsoring local hockey programs back home, Zapo leapt at the opportunity. For the unaware in the west, Zaporozhets are a make of vehicles native to, you guessed it, Ukraine. The ZAZ or Zaporizhia Automobile Building Plant is not only a Soviet era everyman's car company, but is infact, built in Ruslan's home town of Zaporizhia. EVEN BETTER they sent him a ZAZ-966 which was nicknamed "Zapo" a common hockey nickname for him since the age of 9. Like Ruslan, the Zaporozhets car is rugged, dependable, and often affordable. Making him perfect for the marketing.