Jimmy and Sara Wagner's success on the ice and track respectively have made their personal brands much more valuable. Sara, now a senior at USC, is complying with NCAA rules and can't capitalize on that quite yet, but Jimmy has started showing up in some advertisements. The most recent one is his cameo deal with Peloton, where he's sharing some of his workout regiments he's come up with with his coach from his diverse background and connections in the sport world. While more recognized for their stationary bikes, Peleton also does treadmills and non-stationary screen traditional workouts that can be accessed on a phone. This deal includes filming video workouts led by the young Los Angeles Panthers alternate captain that focus on speed and explosiveness, tips for cross training across multiple sports at a high level, as well as some articles for subscribers, extra promotional media, and photography.

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