Dunkin’ Donuts contacted Ethan Duncan about promoting a new subscription service that offers little rewards based on a subscription. Basically the deal would be, customers would pay Dunkin’ Donuts $11 a month, which is Ethan’s jersey number, and they would receive a card that they would swipe every time they ordered a donut at no additional charge. The hope is that it gets more foot traffic in the door and perhaps someone wants a sandwich or maybe coffee and purchases that along with the “free” donut. He doesn’t know if they thought they were being clever with the name, but they decided the promotion will be called Duncan’s Dunkin’ Donuts. They are putting a big decal of his player in every Dunkin’ Donuts window with him in his Platoon jersey and the number 11 clearly visible. Duncan worked with artists and photographers to get his image out and he thinks this could actually work as a promotion as it’s similar to other types of subscription based services where you pay a flat fee for a bunch of stuff.