It always comes back to Slip McScruff's beard. It's a constant theme when Slip has to design product offerings for his team or the league. You look at Slip's hairy face and you think, "Wow, how does he manage all that HAIR", (emphasis mine). Well, now Slip can use his hockey stardom (?) to sell his special beard product instead of selling it out of the back of his van.

It was an operation similar to the bulk section at an organic grocery store, except you walk up and scoop what looks like pig fat (spoiler alert, you aren't wrong) out of a painter's bucket into whatever container you brought. Now, the league hooked him up with a production company that designed professional looking tins that are modelled after hockey pucks. The actual product itself has not changed. Slip keeps the recipe secret, except on the need-to-know basis of the production company pumping it out to meet subscription demand.

Consumers are concerned on the lack of ingredient listing, but the saying "lipstick on a pig" seems suspiciously applicable.