For Leonids Balzams, the subscription service he would sponsor and create would be a monthly supply of any Latvijas Balzams drinks that the subscriber wanted. These would range from vodka to some of Lativa's classic balsam. Each would have been signed by Balzams, with the subscriber's name on the bottle. Balzams was in fact named after the traditional Latvian beverage, so he feels like its his national duty to promote the drinks. The drinks are quite versatile as well. They may be used as medicine to help with stomach pains as well, so he will also be spreading more than just alcoholism. Overall, Leonids hopes that he will be able to spread the Latvian love as much as possible. As for the price of the subscription service, it will be $15.99 for 1 bottle, $25.99 for 2. Hopefully all that pick up the "Balzam Bonanza" enjoy the products the subscription service provides.

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