It comes as no surprise to people who know Jukka to learn that he has been offered to be the spokesperson and face of a new Finnish alcohol conglomerate. His motto has always been shots, and it's something that he strives for greatness in both on and off the ice. With this new sponsorship, the two can now go hand and hand in fans all over the world. Fans who sign up for the basic subscription service will be delivered a monthly package of Juke's current favorite things to drink, and the first package after signing up will come with commemorative Rage/Berserker mugs, shot glasses, and other miscellaneous drinkware. That's not all however, as members will have the option to upgrade to the premium service, appropriately (yet disgustingly) named Juke's Pukes. With this package, every shot that Jukka attempts on the ice will add up to extra booze in the monthly delivery. And as an homage to how his play reflects that of a drunk beer leaguer, every shot he takes that misses the net will count double to the extra alcohol received.