Rikaad Metzller isn't extremely superficial in regards to trying to boost his online persona to make more money. He does keep up with social media, mainly instagram and tiktok and has done a few tiktok takeovers for Kelwona. Rikaad really believes he's in a place of influence/power, and that is not a role he takes lightly. He tries to have authentic, intimate, and empathic encounters with fans offline and online. He doesn't really try to sell his brand but instead he tries to act as someone who is part of the Kelowna community instead. He enjoys doing fans meetings, autograph signings, and public events for a good cause, but also loves when he is out on a day to day basis and has an encounter with a fan. Its a bit toguher this year knowing this is his last year on the team, so he is trying to make the most of it and have positive interactions with as many fans as he can