In season 42 the Edmonton Blizzard had an idea for each fan going to a Friday night game to get a coupon for a free Dairy Queen Blizzard at their games. Unfortunately there are only 2 Dairy Queen kiosks at the arena and fans ended up either being upset at the long lines and therefore not getting their Blizzard or spending more time in the lines than they did watching the games! It ended up being a huge public relations fiasco that really hurt the Edmonton Blizzard. Dairy Queen on the other hand saw a small bump in their sales for the next week in the city of Edmonton.