Just like the NFL tries to grow it's brand by sending teams every year to play in London I think the SHL should follow suit and hold exhibition games there as well. And what better opportunity for the two new teams to play than this, going to a country where not a great deal is probably known about hockey. Therefor I would love to see the New Orleans Specters play the Chicago Syndicate in London. It would be great hype for those new franchises to help grow a fan base. It would also be encouraging to other nations highlighting the fact that the SHL is expanding. I would also have the nations in IIHF represented in some sort of ceremony or presentation before the game highlighting the international flavor the SHL does currently have. It would also be something special for those players who may be feeling a bit down in the dumps after being exposed and taken away from their old teams in the expansion draft to maybe lessen some of those feelings of hurt by participating in an event the rest of the SHL players wouldn't be.