Rogers Media used it as a way to fire Don Cherry. Coaches Corner airs on 3 separate times because of time zones/intermissions. So, that means they watched it and then decided to play it on 2 other instances and THEN only until it became too bad then they canned Cherry. Ironically enough, on The Social, panelist Jessica Allen targets white hockey players with inappropriate comments which were hurtful. Even on of the Humboldt Bronco's family is now boycotting CTV until they do something more about the situation.