Got go with the old faithful here.  My commercial would be to the music of Queen's, We are the Champions, it would be still shots of SHL Challenge Cup winners from the past, holding the treasured Cup above their heads after winning the ultimate prize.  The image would change to a different Cup winner following the boom-boom-stomp pattern that every sport fan knows.  The idea would to be to show every single Cup winner since S1, allowing the fans to have a little walk down memory lane, so they can remember those times fondly or with remorse, depending on the image shown.  As the images come and go, recounting the history of the Challenge Cup, we finally get to the S54 winners, the New Orleans Specters.  This is when the song kicks off those famous lyrics, 'We are the champions, my friends.  And we'll keep on fighting till the end...', the image of the reigning champs and the music begins to fade to a black screen, and some text appears, borrowed from another New Orleans based franchise, it reads "Who's next?"

fin