If i had the reigns to make a commercial for the SHL playoffs, I would do something on the lines of what the English Premier League do with their season intro video. My idea would be a clip where each team is shown and their logo is brought to life. An example is a clip of the Stampede and there's a stampede racing across the screen. I think something like that for every team would be awesome. I would also include a clip of each teams' best player scoring and celebrating right after. I think this commercial should play before every broadcast as an introduction before the games. It's going to get everyone excited and the fans pumped. For every round, the teams that are eliminated will have their clips cut out of the video and the teams that are still left will have a few more clips included. The song that I would use is Can't Be Touched by Roy Jones because it's just a classic song and I think you could play it 100 times and people would still enjoy it.