My favorite type of NHL playoff commercials are the ones that tie in famous moments or plays from past playoffs, and include the iconic moments that define certain team's cup runs. Like the history will be made stuff. So I think for my playoff promo, I would make a video that focuses more on the history side of playoffs than the specific round 1 matchups. It would feature those types of clips that have a player doing a specific play, like a cross ice one-timer, a big open ice hit, or a goalie sliding across the crease for a glove save, but each frame of the clip is a different player doing that play from past playoffs. So the video of the slapshot for example transitions smoothly out of like 10+ past players doing the same shot, and there would be a certain bonus nostalgic effect as the clip transitions in each frame from 50 year old plays and grainy footage up until more modern video and plays. In between those shots would be footage of specific defining plays, like any OT winning goals, or big saves that kept a team from being eliminated. The music would definitely be some sort of emotional piano/orchestra based, and the final shot would be a quick frame-by-frame look of the cup raise from all 54 previous winners. The ending line of the commercial would be along the lines of 'who's turn is it' or something about cementing your name in history.