I'm a programmer so I need to come up with something related. A little techno babble should sell it, so why don't we go with "Schema Heuristic Language".  

Schema: One of those words that sounds familiar and a non-layman might actually know.
Heuristic: Sounds sufficiently techno babbly and if they do happen to know the term they know it is "programming" related.
Language: everybody knows programmers use languages to work, so it all works!