The new award is going to be the "Best Hockey Playing Animal" award. We have in this league by my count at least four or five different kinds of animals playing hockey (there's an otter, a cow, a hippo, a monkey, and a turtle, and I'm sure something else that I've missed) and I think it is high time they get their own award so they can fight amongst themselves to see who deserves it the most. I think this will also have the benefit of drawing in more animal players, and if we are recruiting from multiple species that will definitely boost the growth of the league instead of limiting ourselves, as we currently do, to just humans and whatever animals happen to stumble across the sport. Once the award has been established as something prestigious to be won here in this league alone (As far as I know, no other leagues have any awards for best hockey playing animals), the popularity of the SHL will skyrocket and we will reach heights previously unknown.