I would start by assuring any prospective Monarch that the days of tampering and having a controversial team mascot are long gone and that moving forward the team is looking to build a championship-winning team in a Thunderdome-less manner and without controversy. The team is on the come up and with many of the organization's most recent draft picks excelling in their minor careers and continuing their development, the future is certainly bright. Minnesota is the hockey capital of the USA, with it's northern geographical location and ability to field ice rinks year-round. Many SHL stars have made stops in Minnesota along the way to their Hall of Fame induction, and that they could be the next one. Despite having not won a Challenge Cup since season 39, all that means is that the next golden age of the Minnesota Monarchs is only closer than that of the other teams currently challenging for cups. When those teams' talent ages out, Minnesota will be there to pick up the scraps and being their dynasty.