Bo Kane landed a MASSIVE product placement deal that was going to make him millions for many years to come. He was the official face of Viagra. In a shocking turn of events, Viagra became an over the counter medication instead of a prescribed one. In an attempt to widen their target market to the younger audience they brought in hockey star, Bo Kane to help push the product. Unfortunately, due to them having to change the product a little to help create an over the counter version, there was a huge (pun intended) defect. The product would last for 48 hours straight! This created a huge crisis in Wallstreet where a huge chunk of the guys weren't showing up to work due to the sideffects of the Viagra. The market crashed and we have entered a Depression. In an attempt to recover, Viagra has offered all guys a free pack to keep them distracted from losing everything.