Ryosuke Sato has always been a fan of cereal and when the "Puck Nuts" came out with their own honey nut flavoured cereal, they asked Sato if he would be interested in being on the cereal box for their recent SHL promotion. This was before the season had started, winners would find a special ticket inside their cereal box which they could claim to get a seasons pass to the Toronto North Stars S60 season and get to meet and spend time with Ryosuke Sato. Boxes were flying off the shelves and then news broke that the first person won the prize! Sato was happy to hear that and he knew that there were just 4 more tickets to be found, but before he knew it, another winner popped up... and another one... and another one... soon it amounted to 10 winners! Puck Nuts quickly realized that an intern has mistakenly printed 50 copies instead of 5 copies of the ticket (interns am I right?) so more and more winners were popping up! Not only was this the case, but the boxes also were not sealed properly so families were complaining about the cereal being stale and bad coming in open packaging in the boxes. Of course Puck Nuts explained the situation and recalled the remaining boxes on the shelves to sort the issue out before it was too late. As for the extra winners, after talking with the Toronto North Stars and Ryosuke Sato, Sato knew he did not want to disappoint the fans and offered to still spend his time with everyone that won to this point (the tickets were subsidized by Puck Nuts still). With this fiasco over, Sato got to enjoy the night with some fans and got Puck Nuts to sort out the negative press that him and the team may have gotten. I think it's safe to say that the fans didn't hold it against the North Stars for long, but the cereal brand had to gain their trust again, Sato included.