Lev's first product endorsement deal was nothing short of a disaster. After getting the call and scheduling a date to shoot the advertisement, Lev was shipped his own version of the product to test and acclimate to. They were a new design of tennis shoes with detachable wheels in the heel; however, this new brand had self spinning wheels as well as other miscellaneous features such as LED lights, speakers for music, and all controlled via Bluetooth capabilities. Lev landed the gig due to his fearsome skating capabilities, or so he thought. What Lev didn't know was that the wiring was cheap and prone to shorting out/causing fire in the cheap fabric of the shoe. After shooting his advertisement of the new product, Lev eagerly awaited it to go viral only to see that the product was recalled before even getting released. His own personal pair, shorted out and caused a small fire in his apartment. Needless to say, Lev learned his lesson and would be more careful with his future endorsements.