Sven was already in a pretty bad mood after losing 3-1 to the Los Angeles Panthers. As team captain he had been working on his anger management, so he was doing his best to avoid something that had become all too typical for him after a difficult loss – breaking the first 3-5 sticks he comes in contact with upon entering the locker room. It was a good night for Sven, having only broken 2 sticks (unfortunately both were poor Yngve Simonsson’s brand new sticks) when he received the news – the formulation for his women’s facial cream had accidentally been swapped with his new line of men’s beard filling treatment. It was quickly becoming a disaster in his home town of San Francisco, “Kissy Face by Sven” had sold out at all the local Sephora’s on pre-order and now there was an incoming stream of angry complaints from women that were constantly battling a 5 o’clock shadow. Some unfortunate women grew stubble every 16 year old boy would dream of overnight. Being the shrewd businessman that he is, Sven took advantage of the publicity by going on the news to explain the mishap while advocating for another of his business ventures – “Yummy”, an intimate garments brand for plus size little persons.