Adrik Baranov is one of the fastest skaters in the SHL. A rushing defender, he's known to take the puck up the ice on his own to set up the play. It makes sense that a brand new brand of hockey skates sought him out for endorsement. With the tag line "Fly like a Russian" the skates were sold for a premium price. For that price everything was of excellent quality, except for one thing. The bolts holding the actual blades into the skates was faulty on one in every ten pair leading to a rather large amount of accidents as people all over the world did their best to fly up the ice as fast as possible. Only to have the blades of their skates slip out of the holder and send them sprawling to the ice. Adrik was quick to post on social media when he found out, apologizing to any fan who had been injured and vowing to personally check any products he endorses in the future.

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