I'd take the pink pill. While Foley does love his hockey, his secondary passion for music would skyrocket in value if everyone loved him like a pop-star. Not only would Blizzard ticket sales be off the charts, but Foley's own music would go crazy. Even if Foley's passion wasn't in music/hockey, the other major boon would be in the SHL twitter. We've all seen firsthand the overabundance of Korean (and other) pop-star's Fan Cams on twitter, and opening other teams twitters up to the abuse that would be doled out by superfans is a major boon. Imagine you're Strom Chamberlain, and you want to talk to your followers on twitter for some fun (and money), but instead every single tweet of yours is blasted with gifs of your opponent winking, or maybe him scoring a goal and cellying put under a rose gold filter. And all night, it would be a stream of endless notifications to keep the opposition up. This kind of power is simply undeniably useful and I personally don't see the downside.