Microtransactions, but for the players on the ice. Just think about it, imagine how much people would be willing to pay to 'customize' the on-ice look of some of their favorite players in an actual game that will be shown live on television. You could have so many options, such as paying in for what kind of jersey a player would wear on the ice, or what Jon St. Ark would have on his goalie helmet during the game. Maybe you want to replace one of the players' sticks with a pool noodle, or perhaps the putter from 'Happy Gilmore'. And what's even better, you can reset things after each game, so there's a chance to generate revenue all season long. Perhaps you can change the name on the back of a jersey to something custom, or have a custom message on the front instead. Soon this idea would be so good that many teams around the league would be copying it.