Written Task: What other changes do you make to the SHL in-arena experience to turn these afternoon games into THE place to be for old-timers? What does the intermission entertainment look like? What extra services, bonuses, or giveaways do you offer? Remember, you have to out-compete Bingo Nights and Wheel of Fortune. (150+ words)

The new SHL experience starting this season is perfectly tailored for the long time lovers of SHL hockey. Games start at 12 PM sharp, but ticket holders are encouraged to arrive early in order to enjoy the full experience. As guests arrive for the game, their coats are checked at the door; the ushers use a state of the art electronic coat organizing system to hang up and retrieve coats in mere moments. From there guests will pass through a checkpoint where they are given an option between a handful of entrees as well as beverage choices. Their orders are noted down and lunch is delivered to each audience members seat during the first intermission. Another element of this program will be the addition of collectible programs handed out to every guest, which include a memorabilia poster. Generally the focus of the experience is on the comfort of the audience, and giving them memories beyond just the score at the end of the game! (164 words)