Well as a fan of European football and amateur sports, mid-day puck drops and kick off times really aren't that new to me. It's not unusual here to have you team play between 1 and 4 pms so you meet up with your buddies at noon at the latest to have some beers before walking to the stadium and then end up with a nice mid-day buzz. Sure, it's not quite as practicable during weekdays, but you can make it work nicely on the weekends. So what could the SHL do to make these matinee games work for them and for their older target demographic? Well first we need shuttle busses to pick all those geezers up at home who can't drive themselves anymore. Also we have to be realistic - with how modern hockey arenas are built, most of them won't be able to see a thing, with the ice so far away from most of the seats. So you either need a whole new elder-appropriate arena, or provide opera glasses or just a TV screen in every single seat - or maybe just some nice warm blankets because hey, isn't it nap time already?