Creative Prompt:

The first thing to consider is music and acoustics (cause old people). But here's the funny thing: somebody who is 60 years old was born in 1962. That means they were 18 in 1980 and presumably listening to the popular music at that time. At first I thought oh, old people, Frank Sinatra and Perry Como, right? But realistically, all the classic rock music they play in the arena is already in the wheelhouse of these seniors. So, if anything, we need to play MORE classic rock and pop. Did someone say Bee Gees? Also, do you turn the music up because they can't hear or do you turn the music down because "it's too loud in there?"

The next promotion would be "Free Eyeglasses" night. As we all know, SWAG is fun to get and even more fun if it's useful. All these old people need eyeglasses to see, so we'll give out reading glasses to read our awesome roster and lineup cards. 

(WC: 164)