Beating out Wheel of Fortune and Bingo nights? Sounds like an almost impossible job... unless, you bring them to the arena. To target the 60+ fans every fan will receive a bingo card, and for each player that scores, you can stamp off your numbers. So you might not see a winner every night depending on the game (or do not have any players playing with your numbers) , but it gives the folks something to watch besides hockey.

For half time entertainment we will bring out some of the favorite 60's imitators (as the actual artists from their youth probably won't be able to make it). As a giveaway we could also give healthcare products branded in the style of the franchise

All in all, i think this will work just fine. The Simulation Hockey league will have more fans than you can imagine by doing the shift in time and once the other inhabitants of the elderly centres find out, many more will follow. After all, who wouldn’t want a fake teeth cleaner branded by your favourite hockey teams.