Written Task: What other changes do you make to the SHL in-arena experience to turn these afternoon games into THE place to be for old-timers? What does the intermission entertainment look like? What extra services, bonuses, or giveaways do you offer? Remember, you have to out-compete Bingo Nights and Wheel of Fortune. (150+ words)


The Calgary Dragons have long been known as a "boomer" team with all the old-timers who have been with the team forever, so we have a pretty good idea of what appeals to this demographic! There are two main things which appeal to the Calgary Senior Citizen: getting free stuff and complaining about it. So, in a genius attempt to save the sanity of their staff, the Dragons installed "Complainobots" all over the arena. The AI of the robot is designed to never roll their eyes at every comment along the lines of "this coffee isn't hot enough", "it's too cold in here", "everything was better back in the day" et cetera. So it gives the elderly a listening ear that can't just mumble something and scurry away! The best part is, when they finally end their senile rambling, the robot will spew out a coupon for something for free from the gift shop - a hat, a keychain, a bobblehead, anything like that that is cheaply mass-produced and cheap so gramma can give it out as a Christmas gift to the grandkids. So the silver-haired fan is actually rewarded for complaining!

Another new design is that their are no stairs anywhere and their are mobile ramps that take the shufflers through the arena and to their seats without the exhausting walk to get where they need to go.

When they do finally get to their seats, they are very comfortable and can recline so they can just sleep through the game, and given the way the Dragons are playing this season, is probably for the best. When the game is over, there is still enough time in the day for them to go to the Early Bird dinner and get a cheap cut of prime rib with a coffee for dinner, which of course they get to complain about, too!