With ticket sales down it only makes sense for the SHL to try to be a little creative with their marketing strategies. In addition to earlier starts which should already win over the older folks and families alike, there are a few things I think you could do to make it truly a catered experience. First of all, replace every other beer stand with bathrooms. Bathroom lines get super long during intermissions, and as we all know the older you get the more you gotta go, so we need to make sure there is enough space to accommodate the influx of bathroom users. Similarly, in the same way that playoff overtime doesn't have TV timeouts until after the first stoppage in the period after 10 minutes, we would have a prolonged TV timeout during non-overtime periods after 10 minutes, to allow folks to get up and go to the bathroom even more. In addition to this, the intermission contest where someone goes on the ice and shoots a puck from center ice through a slot is replaced by a stadium wide bingo game.