CREATIVE PROMPT

The first, and most serious step in all of this is to make sure the arenas are more accessible for the elderly. If you've ever been to some of these arenas that try to stuff in as many seats as possible, they leave you with basically no leg room: having even remotely longer than average legs or being unable to contort yourself in such a way as to fit makes going to those arenas next to impossible. So, one of the changes will have to be to shave off anywhere from 500 to 1000 seats in every building to make for more legroom so that an aging audience can still attend in comfort. This should also accompany the increase in sales of 'standing room' tickets: while a decrease in seats might hurt revenues initially, the development of a strong 'sad old men at the pool hall' vibe in the dining and drinking areas should help recover those lost sales, in addition to bolstering drinking sales.

Next, the music will have to be recognizable. This is going to affect Canadian teams the most. Sorry, but no more cheap and obscure Canadian indie bands: we know you want to feature homegrown talent, but you're going to have to either spring for the stars of yesteryear, or devote your intermission entertainments entirely to short games between Timbits teams. This new focused demographic also offers an interesting marketing opportunity: instead of providing the usual giveaways of merchandise to attendees, the arena can earn a little extra money by shifting towards coupon giveaways. These will make sponsors happy by driving their business, and perhaps increase the amount you can get on future sponsorship deals.