Creative Prompt:

Bloody Marys on tap. That is crucial for any game that is happening before 5pm. Also, espresso bars to get you up and going, so probably affogatos for the kids. Sunglasses so you can hide your eyes while being inappropriately lit in the middle of the day.

Another draw of the afternoon game is all the time for activities after the game. Big emphasis on dinner after the game with special deals based on the results. Discount on hard liquors if they lose, discounts on champagne (and the champagne of beers) if they win. You can also bet ahead of the game and the stakes are steaks. If you pick it correct, you get your steak for half off but if you pick it wrong, it is full price. Either way, you've sunk some cost in so you are likely to come dine.

Lastly, we won't be out-competing Bingo Nights and Wheel of Fortune because we bring those to the after game entertainment. We've already got the audience into the arena, so now we funnel them into slots on the way out. If just a few get sucked into the bright lights, we have recouped our costs.