a top marking play to get more butts in seats for the entirity of the SHL is to promote fighting again. Do you know how many asses are in their seats when you see Juni Panda and whoever go toe to toe? the answer is simply 0. You need more fighting in the league in order to get more people in the seats. When you ahve new england not having as many wins as they can, you need as many chances to get more people in there. You can also do theme nights for when you have dollar dog night with baseball. Or you can get crazy and do more scoring. For when you score you get more people. You need to market your stars better. When you ahve people go into empty seats because people are tanking. Then you get less people in general, and less overall revenue for the team