Naturally, our social media team has hopped onto TikTok and they've had a few players make appearances on it. I avoided it for the most part, instead taking the Twitter Q&As and follow alongs. I'm more comfortable on Twitter so I tend to stick to my lane.

This season, though, the team is trying something new. Our team has their own subreddit, /r/LAPanthers, and the social media team is going to have each player hold an AMA on there. Each week a new player will pop on and be able to answer questions from our biggest fans. I love interacting with our fans so I'm excited to see what kind of questions I'll get.

The social media team does a great job engaging with our fans and it's really translated to the atmosphere at the rink. We're getting younger fans invested in us and that's huge to keep the brand growing and growing. You have to stay current, without looking out of place, and things like the Reddit AMA and TikTok videos are really helping in that regard.

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