TicTok and Twitter just really aren’t my speed as a player. And while league promotion is a whole lot more important today than it ever was, that doesn’t mean I am necessarily excited to participate as a player. The promotional videos for pregame skate are a lot of fun. Especially when they sew together some in game clips with some internal media and picture day content. But when there is a league wide media event, it usually isn’t nearly as much fun. The reality is, content is king these days, so we as players have to get used to being internet personalities on top of putting out our best content on the ice. I certainly lean in to opportunities to leverage my social media presence to do better in my community tho. If the local Chicago hospitals want to raise money for kids battling cancer, I’ll be the first one in line to do some content work to help make that happen. Whether it ends up on YouTube, TikTok or in the local paper. Always want to use my reach to give back to my community and causes that I care about.